Email Marketing Tips
Email - We all love it and hate
it. It's going to be a very important part of
our online businesses so we need to understand
some of the basic rules of email marketing.
- We all know that a smile or gesture can many
times break the ice when meeting associates
in person and the tone of your voice can set
the stage over the phone. When marketing with
email, you only have your words to get your
message across. Therefore, you must choose your
words wisely! Many a misunderstanding has occurred
from the way an email message was read.
- Make sure your message is as clear and concise
as possible. Proofread and spell check every
message.
- Whenever you possibly can, use the recipient's
name in the greeting of the message and in the
body as well, if it is a long message.
- Always answer incoming messages within 24
to 48 hours. With all this lightning fast technology,
potential clients expect a lightning fast reply.
- Format your messages so any email reader can
read it. No HTML, columns, etc. Hit a manual
return at the end of each line (approx 65 characters
per line). Also quote any pertinent information
when replying.
- Show your interest in your potential client
by referencing their url, ezine, or other identifying
factors. Let them know that you are genuinely
interested in doing business with them.
- Write as if the person you are corresponding
to is sitting right in front of you. Give your
message a little personality.
- Start building your email list NOW! When handled
correctly, your email list can be a goldmine!
These may seem like trivial points,
but they can be a very crucial part of your business.
It is very easy to forget we are communicating
with live human beings and not a computer screen.
|
