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Company Profile
The brand "figliaŽ" was derived from the Latin word "daughter." Established in 1986, figliaŽ was the brainchild of
Mr. Jose V. Enriquez, a second generation family of artisan shoemakers from Marikina City, which is the shoe capital of the Philippines.
In October 1998, Figlia was acquired by Charter International, Inc. with Mr. Chan Kok Bin as its President and CEO. Today, figliaŽ is
the premiere ladies shoe and best selling brand in SM Shoemart department stores in the Philippines and is now being exported to Asia,
the Middle East, United States, South America, Canada and Europe.
About the Entrepreneur,
Mr. Jose V. Enriquez  Joey
V. Enriquez was born on May 1, 1960. His father,
Ceferino R. Enriquez started his shoe business in
1955 using the label "MEG'S". Joey learned
shoemaking at an early age. Following his father's
footsteps, he started his own label "figlia®"
in 1986 as an exclusive brand for SM Shoemart. Refreshing
youthful trendy styles are the trademark of designer
Joey V. Enriquez.
His Accomplishments:
- Nominated for Katha Awards at the Manila
Fame Oct 21-24,2002 World Trade Center, Pasay
City, Philippines.
- Europe Award in Paris, France in 1994 for
best shoe design.
- Outstanding Shoemaker Award of Marikina.
- Appointed by the Mayor of Marikina as President of Marikina Council of Fashion.
The Challenge & PDB SMESI's
Solution Figlia saw the need
to have a website which can feature the products
that they carry especially now that they are already
exporting to major countries in the world. According
to Mr. Enriquez, "A website is a must-have
for anyone doing business at this time."
Therefore, when Figlia asked around who can give
them the kind of service that they are looking
for, SME Solutions was recommended to them by
the municipal government of Marikina City by the
person of Ms. Milette Lorenzo. SME Solutions easily
gained Figlia's trust and confidence because the
former also created websites, through the SME.COM.PH
Membership Program, for the Marikina Council of
Fashion and its other members like Fred Perry,
Gibi, etc.
Through the SME.COM.PH Membership Program, Figlia was given the web technology that they needed.
They were given a 2-page website, domain name and personalized email address.
You can visit their site at www.figlia.biz.
The Business Benefits
- Substantial cost-savings and increased business profits.
- Expanded market
Figlia is now receiving
inquiries and orders from foreign buyers
- Flexibility and Visibility
When asked what he thinks of Figlia's website and its effect on their business,
Mr. Jose Enriquez happily notes, "We are always asked for a website address whenever
we meet foreign buyers and customers. This makes our company more visible and easy to access.
I remember when we were in New York City last June for a trade mission with Marikina City
Mayor Marides Fernando, we went to a buyers office. He had his laptop computer online when
we arrived and during the negotiation asked us if we have a website. At that very moment
he saw all the styles we carry."
Contact Details
FigliaŽ
Charter International Inc.
Suite 1801 Centerpoint Bldg.,
Julia Vargas Ave. Ortigas Center
Pasig City, Philippines
Telephone No.: (632) 633-7691
Fax No.: (632) 633-9777
E-Mail: jve@figlia.biz
Contact Person: Jose V. Enriquez, Vice President
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